Lubna Soni
Founder | Data Intelligence & Product Strategy, The Tech Festival Canada. I am proud to join The Tech Festival Canada as a Founding Member, focusing on Data Intelligence and Product Strategy. Over the years, I’ve built my career at the intersection of data, product, and strategy, turning insights into decisions that drive growth, innovation, and meaningful business outcomes. My experience spans roles in product analytics, data science, consulting, and enterprise analytics at organizations including Amazon Kindle, EXL, and Emerson, where I focused on using analytics to inform strategy and optimize products. What excites me about The Tech Festival Canada is the opportunity to build something far bigger than an event- a platform that connects technology, ideas, and people to create lasting impact for Canada’s innovation ecosystem. I aim to help shape a festival that is data-informed, insight-driven, and relentlessly focused on value for exhibitors, sponsors, delegates, and partners. Throughout my career, I’ve learned that the most transformative opportunities arise when analytical rigor, strategic thinking, and human connection come together. That’s the mindset I bring to this role: applying experience strategically and operationally to help build a world-class technology platform from the ground up.